Customer Experience (CX) is a relatively new phrase to describe an old concept. Business owners have known for years that happy customers are a fundamental component of any successful business. Satisfied customers are repeat buyers and an excellent referral source,…

According to Statista, the current number of smartphone users in the world today is 6.648 billion, and this means 83.72% of the world’s population owns a smartphone. No wonder though – phones are becoming more and more important in our…

VDP listings and website views are translating into more calls and leads than ever! But how do you know where exactly calls are coming from? How valuable are callers from each source? How much of your advertising is resulting in…

The ability to track how many times an ad makes your phone ring allows your dealership to ensure said ads are delivering new lead prospects. Most phone tracking systems record calls on tracked lines to ensure that customers are properly…

Change in Consumer Shopping Behavior COVID has drastically changed consumer behavior in how car buyers shop for vehicles. Car buyers are leaning more on the internet to seek out their next vehicle and more importantly calling the dealer to ensure…